Want an SEO Training Course, Here’s What to Look For ?

seo-training-courseNow that search engine optimisation is a mainstream marketing activity for a lot of online and offline businesses, demand for formal classroom training courses from sales and marketing professionals, web designers and small business owners is increasing. But how do you know if you are getting value? How do you choose the best local SEO training provider? Here’s seven things to consider when choosing an SEO or SEM training provider.

A track record of SEO success – Obviously one quality you should look for is a track record of success over a period of time in search engine optimisation and search engine marketing.

One quick way to check is to do a Google search on SEO training city, where city is your local area. (eg. SEO training, SEO training Brisbane or Sydney SEO training)

If the firm you are considering learning from doesn’t rank well then you may be better off looking elsewhere. It also pays to check their SEO client portfolio. Do they have a portfolio? If so, are their clients happy with their SEO work? A few phone calls and you can make sure.

An understanding of current SEO methods – SEO is a dynamic industry. As search engines update and improve their ranking algorithms, so also must SEO companies update their methods of getting and holding good search engine rankings.

If the SEO training course you considering is focused on keyword density, link exchanges and creating complex metatags, then choose again. These factors used to be very important 3-5 years ago. Not so now. The best SEO these days is about keyword research, anchor text, article marketing, blogging, getting one-way links and using social media like forums, video sharing and social bookmarking.

Avoid astonishing promises – If it sounds too good to be true then it probably is. If the SEO training course you are considering promises to show you how to rank in the top 5 in Google for any search term then find someone else. As a famous movie once said: “They’re dreaming.” SEO is hard work and it does take time to rank well for competitive keyword phrases. Determining the best keyword phrase to optimise for and then executing the optimisation over a period of time will eventually yield results.

Sound training methodology – Does the SEO training firm use qualified trainers? What are their qualifications and experience is both training and SEO. There’s nothing more disheartening that have a boring instructor who reads his or her notes and doesn’t believe in classroom interaction. Make sure your SEO trainer is both a good classroom trainer and experienced in SEO. Ask for written proof of qualifications.

Hands-on experience – SEO theory should be backed up by hands-on practical experience where you get to immediately apply your new learning. Avoid any SEO training course where you are lectured to for a day or so without any hands-on experience. The best SEO courses are a combination of theory, example and practice. Where possible you should have the opportunity to work on a real life SEO project and get the instructors help with that project.

Follow up support – The half life of any training course is about 4 days. Unless the theory is applied or revised, it leaves short-term memory and must be relearned. Make sure the training that you purchase includes some level of e-mail or telephone support. if they do, make sure you use it even if it’s just to make sure you are on the right track with your SEO projects. Good quality handouts, notes and access to online resources is also something to look for.

If you are looking for SEO training, talk to Search Tempo. Search Tempo conducts SEO courses for businesses and corporations around Australia tailored for your needs.

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The Link Between Player Anxiety and Sporting Results

football-academyThe book titled The Mental Game Plan, describes the three main types of worries experienced by anxious athletes in precompetition: worries about the task (“This is a very difficult course” or “These guys look huge”), about their own ability or readiness (“I do not have my best stuff today” or “I feel slow” or “My knee hurts”), and about consequences (“If I miss this shot, we won’t have a chance at conference” or “If I fall, my coach will be furious”).

The thoughts are often combined with images; for example, the thought “These guys look huge” may be accompanied by a mental picture of oneself as weak and small. The thoughts are multilayered, and addressing the underlying thought is important. For example, the thought “If I screw up the shot, we won’t have a chance at touring” may have the following unspoken fear attached: “.. and my teammates will blame me, and it will all be my fault.”

Later on we address how to intervene with these thoughts, but for now let’s examine the relationship between anxiety and performance. Since different theories have come up with different explanations for their relationship, we will review the main ones.

The Upside Down U
One of the first theories addressing the relationship between arousal and performance was the inverted-U hypothesis. The theory states that peak performance occurs at an intermediate level of arousal and that both very low and very high levels of arousal will result in impaired performance.

Sport psychology embraced the theory, and the terms “arousal,” “anxiety,” and “stress” became interchangeable in many of the theory’s descriptions. The explanations offered by the theory had a common sense appeal: A competitor (or a team) who is not aroused sufficiently is unlikely to exert great effort or persevere.

The typical example is that of the athlete or team who faces a less-skilled opposition. If the competition is labeled as easy and the resulting arousal is too low, this athlete or team risks losing the contest because the performance is expected to be subpar under these conditions.

At the other end of the continuum we have the competitor who faces a must-win situation that results in a very high level of arousal. Decision making is impaired, and the rhythm and mechanics of his movement are disturbed, partially because of excess muscle tension.

Arousal activates both flexor and extensor muscles so that it literally results in the athlete “putting the brakes on himself” while he is trying to go as fast as possible. Most people agree that the inverted-U theory is familiar to everyone in sport.

However, a theory should allow us to predict outcomes, and this one allows for explanations only after the fact: If someone does not perform well, we will assume that their level of arousal was not adequate. How do we know the level of arousal was not adequate?

Because the athlete did not perform well. This becomes a circular argument that explains itself. Another problem is that the theory does not explain how arousal affects performance. Arousal, understood as physiological activation, can be interpreted by one athlete as anxiety and by another as aggression.

The theory does not take into account the fact that different cognitive interpretations of arousal affect the performance. Finally, the symmetrical curve of the U used to describe the relationship would seem to predict a gradual deterioration of performance with increased arousal, but in most performers’ experience, that extra level of arousal tends to result in dramatic and rapid decreases in performance.

If you’re looking for FIFA Player Agent, a Football Academy or Football Tours, contact the Football Management Group.

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