Archive for date: December 19th, 2009

Free: The Magic Word in Copy Writing

19 December, 2009 (22:50) | Uncategorized | By: Hot Harry

There’s no doubt people like getting things for free. If you include the word free in your headline somewhere, the ad is more likely to be digested. In fact, the most profitable campaigns I’ve seen always had free sticking out boldly somewhere in the ad. There are some caveats to that however.
First, if you deceive [...]