Archive for date: January 31st, 2010

Communicating a Service Offering in Cairns

31 January, 2010 (19:49) | Uncategorized | By: Hot Harry

Because services are not touchable, marketing messages for services achieve more than market services. Communications make services more tangible, and present prospects something firm to make reference to.
As a result, marketing communications for most services haul around a heavier burden than communications for products. A bright red Porsche 911 convertible, for example, yells loudly and [...]