Archive for tag: marketing services

Communicating a Service Offering in Cairns

31 January, 2010 (19:49) | Uncategorized | By: Hot Harry

Because services are not touchable, marketing communications for services achieve more than promote services. Communications make services more tangible, and offer prospects something firm to measure.
As a result, marketing communications for most services haul around a heavier burden than communications for products. A bright red Porsche 911 convertible, for example, yells loudly and beautifully for [...]