Archive for tag: marketing services

Communicating a Service Offering in Cairns

31 January, 2010 (19:49) | Uncategorized | By: Hot Harry

Because services are intangible, marketing communications for services achieve more than market services. Communications render services more tangible, and offer prospects something firm to evaluate.
As a result, marketing communications for most services haul around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, yells loudly and beautifully for itself. [...]