Archive for tag: product

Validating Your Company’s Service Positioning

2 January, 2009 (22:14) | Uncategorized | By: Hot Harry

Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your target market finds credible and appealing.
For instance, one of our clients sells a wide range of bathrooms and home hardware to the public through shops. We wanted to find out what the [...]