Archive for tag: services marketing

Communicating a Service Offering in Cairns

31 January, 2010 (19:49) | Uncategorized | By: Hot Harry

Because services are not touchable, marketing communications for services do more than promote services. Communications render services more tangible, and offer prospects something firm to consider.
As a result, marketing communications for most services drag around a heavier burden than communications for products. A bright red Porsche 911 convertible, for example, speaks loudly and beautifully for [...]